Purpose-Driven Content & SEO
Effective and authentic copywriting in German and English are my passion. As a content all-rounder, I support my clients with in-depth copywriting, holistic content and SEO strategies, and storytelling workshops. I offer:
My Services
I’m fueled by your story. As a passionate writer and coach I’m offering a broad range of content support.
Copy with or without SEO
From website copy to blog articles, sales landing pages to technical articles. YES, I’m a jack of all trades when it comes to copywriting.
Content Strategy
What is your core message? For me, content strategy is more than just an editorial plan. Together, we’ll figure out which stories want to be told and how.
Brand Voice
Your products and services are distinctive, and you want your brand voice to sound unique? With the help of neurmarketing and AI teamed up with my brain, we can achieve this.
Social Media is not your cup of tea? Let’s find a creative approach that fits your personality.
Cross-Media Storytelling
Together, we’ll develop a storytelling strategy that’s tailored to your products – guaranteed not to be cheesy, unless you want it that way.
SEO
Search Engine Optimization is the topping of the cake. Let’s make your texts delicious with relevant keywords und links tailored to your target group and business goals.
Your Business is my Business.
I dive deep, ask thought-provoking questions and listen until I understand what your audience needs to hear.
Content is queen and context her queendom.
Let’s get to the point.
Do you want content that sounds like you and your brand? Or do you finally want to become active on social media, but you’re at a loss for words? Then let’s develop your language. This is how a collaboration with me works:
1. Getting to know each other & evaluating goals
During our conversation, we’ll clarify: What are you pursuing with your content? What messages do you want to convey? Is it all about SEO? We’ll find out where you want to go and I’m going to create an individual offer.
2. Approach & individual offer
In the next step, I’ll look at how we can make the defined goals tangible. From here I’m going to create an offer for you. I’ll develop initial ideas, an initial content roadmap, and possibly even initial text drafts, hooks, etc.
3. Content planning & copywriting
Now it’s time to get down to business: We’ll discuss how to proceed with content creation. Can I work for you as a content writer? I’m happy to support you either as a storytelling and content consultant or as a hands-on copywriter.
Do you need help with your authentic website content? Text me! [email protected]
What’s the story you want to tell?
I’m supporting you with my in-depth storytelling knowhow. Do you need new website copy? Or do you want to offer a storytelling workshop for your team? I’m here for you with my expertise.
Storytelling Workshops
Words published
Published webpages (for clients)
happy clients
What my clients and colleagues say about me
My clients are in the center of my work. Their satisfaction and trust is my biggest motivation. I’m grateful for being able to support a diverse clientele – from B2B clients, to healing practicioners, activists and artists. ♥
Bernd H.
Holisitic Healing Practicioner
“Through concrete content suggestions and feedback sessions, we developed a tone together that I recognize as my own voice. This is an absolute added value for my business.”
Oliver K.
Webdesigner & Graphic Designer
“Working with Ulrike (as a copywriter), it quickly became clear to me that she is far more than an expert in copywriting and conception. […] Her ability to grasp the essence — be it in texts, in encounters, or in the direction of one’s own self — is something extraordinary and deeply moving. Therefore, I wholeheartedly recommend her: whether for marketing, brand development, or your personal transformation!”
Elisabeth N.
Musician
“The collaboration was extremely pleasant, relaxed and at the same time inspiring.”
Frequently Asked Questions
Working with a freelancer can be an adventure. I understand that you have a lot of questions. Below, I’ll try to answer some of the questions you might have about working with me as a copywriter. Want to meet me personally? Then contact me using the contact form.
The duration depends on the scope and complexity of the project. Of course, it also depends on my workload and your requirements. A short blog post or one individual page can be finalized within a few weeks, while a comprehensive content strategy or a complete website relaunch with complex website copy and several pages will require more time.
Based on my experience, we will work step by step towards a roadmap that suits your needs and is realistic for me to accomplish. After our initial consultation, I’ll give you a realistic timeline that takes into account revision loops, research, and coordination processes.
Prices vary depending on the scope and type of project. I typically bill by the hour or by the day to ensure transparency. My regular hourly rate for text creation is €85 and depends on the type of service and the scope of the project. For a long-term collaboration, depening on the scope, lower rates are available.
For a detailed pricing overview, I will prepare a customized quote that takes all requirements and goals into account after our initial consultation. Of course, retainer agreements are also possible if we decide on a long-term collaboration.
I work with companies of all sizes — from entrepreneurs to artists and musicians to large multinational corporations. For me, writing is, above all, a craft. Thanks to my diverse experience in various industries, I can delve into technical, economic, scientific, emotional, rational, medical, spiritual, boring, and exciting topics with equal ease.
With my many years of experience in content (video, text, images), SEO and coaching, I offer more than just texts – I deliver creative solutions and help you communicate authentically on all levels.
I take the time to truly listen and understand your wishes and goals. This ensures that the texts offer real added value, represent your offering, and—in the truest sense of the word—resonate with your readers.
Whether for your website, social media, or e-book – I will help you take your communication to the next level so that you can successfully position yourself, your product, or your brand on the market.
I generally work very intuitively and always have a good feel for the person I’m communicating with. This makes me the right copywriter and contact person even for very sensitive topics. (Of course, I’m only human, and sometimes things just don’t work out.)
SEO is more than just ‘being found on Google’ or via other search engines. SEO content offers the opportunity to better understand your target audience and create real relevance.
Editorial SEO doesn’t just mean optimizing content, but also analyzing search data in a very practical way: What questions does your target audience ask? What topics really matter to them? And where does your brand touch your target audience? These and other questions are answered with the help of well-thought-through editorial SEO.
By approaching SEO both with an editorial eye and data-driven, I design your content even more precisely. This helps you align and communicate your offering more clearly—and ultimately, pinpoint your USP. 😉
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